Strategic. Innovative. Creative.

Strategic. Innovative. Creative.Strategic. Innovative. Creative.Strategic. Innovative. Creative.

Strategic. Innovative. Creative.

Strategic. Innovative. Creative.Strategic. Innovative. Creative.Strategic. Innovative. Creative.
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Business Development. Marketing. Strategic Relationship Manager.

Business Development. Marketing. Strategic Relationship Manager. Business Development. Marketing. Strategic Relationship Manager. Business Development. Marketing. Strategic Relationship Manager.

Adaptive Leadership. Growth Mindset. Collaborative Catalyst.

Business Development. Marketing. Strategic Relationship Manager.

Business Development. Marketing. Strategic Relationship Manager. Business Development. Marketing. Strategic Relationship Manager. Business Development. Marketing. Strategic Relationship Manager.

Adaptive Leadership. Growth Mindset. Collaborative Catalyst.

Felicia A. Carty

About Me

As a results-driven business development and marketing leader with over 20 years of experience, my career spans B2B and B2C, sales, marketing, advertising agency account management, media planning and buying, operations, technology advertising sales, sales development, project management, website design and development and communications across Fortune 500 companies and early-stage startups.  


I have extensive experience in driving strategy execution, optimization and operational excellence within fast-paced environments while making high impact contributions within short time frames. 


I excel in strategic relationship management, stakeholder management on complex projects and leveraging data-driven insights to develop innovative solutions and revenue growth.  I am passionate about technology, innovation, and collaboration.  


My journey has given me a wealth of experience that extends across industries, including technology, pharmaceutical, healthcare, financial services, insurance, hospitality, entertainment, telecommunications, broadcast media and publishing - harnessing a versatile, cross-industry perspective to pioneer transformative solutions.  


I bring a strategic vision, agility, and hands on execution to leadership.  Leveraging a cross-functional, cross-industry background, I offer a diverse skill set that fuels cutting-edge strategies, fosters collaboration, and drives high-impact solutions that accelerate business growth.  I thrive in innovative environments that value teamwork and a growth mindset.  


Sales

  • The Clio Awards: Clio Health Awards – Business Development, Marketing, Program Management & Operations
  • BET Interactive, Viacom - Advertising Sales Development & Advertising Sales Operations
  • Journal of Commerce: PIERS Division, The Economist Group – Sales & Lead Generation
  • PC Magazine, Ziff Davis – Advertising Sales


Marketing

  • Marsh - International Digital Marketing & Sales Enablement, Employee Health & Benefits: Mercer Marsh Benefits International
  • Guardian - Social Media & Agency Marketing
  • AIG - Relationship Management, Corporate eBusiness Strategy: AIU eBusiness
  • MetLife – Digital Marketing: Institutional Marketing
  • Wyndham Hotels & Resorts - Digital Marketing: Days Inn, Travelodge, Super 8


Advertising Agencies

  • Zeta - Digital Marketing Account Management, Media Planning & Buying, Operations, Business Development: Berlex, Avaya, Morgans Hotel Group, ADP
  • Horizon Media – Account Management, Media Planning & Buying: Hertz, DoubleTree 
  • Wells Rich Greene BDDP – Account Management: Chase Manhattan Corporation, New Business Department
  • Merkley Newman Harty, Omnicom – Account Management: IBM PC Company personal computer and server products 
  • Lintas: New York,  IPG – Account Management: IBM PC Company software, personal computer and server products

My Expertise

Business Development.  Relationship Management.  Marketing.  

ROI Analytics.  Project Management.  Operations.

My Recommendations

Growth Mindset.  Strategic Impact.  Revenue Perspective.  Innovative. Adaptive Leadership.  Flexible Skill Set.  Optimization.

Contact Me

Let's connect!

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